The heartfelt campaign included a launch video featuring interviews with hometown heroes that LeBron and his team defined as "Cleveland and Akron Game-changers." We introduced the campaign with a teaser video (tweeted by LeBron himself) and released set of social assets released over the course of 12 days. Each hero received their custom LeBron 12 and were honored and surprised when James wore the final design on the court!
Read their full stories here.
